Webinar Highlights: Effective China Recruitment Travel

On April 15, Sunrise hosted a webinar focused on effective recruitment strategies for Chinese students in higher education. The session featured three seasoned admissions professionals—Pierce Golden from Suffolk University, Bayu Sutrisno from Pace University, and Rafael Alvarado from Kansas State University—who shared insights and lessons from their recent recruitment trips to China.

Webinar RecapGavin Newton-TanzerMay 14, 2025China recruitment, international recruitment, china digital recruitment, china marketingComment

Not Just a YouTube Clone: Bilibili and Why it Matters

Often described as China’s answer to YouTube, Bilibili has become one of the most popular video platforms in China, particularly among Gen Z users. Throughout the course of the pandemic, Chinese students turned to the platform due to its increased focus on education-based content. Institutions seeking to diversify their digital marketing approach in China may want to consider choosing Bilibili to connect with its significant base of prospective students.

Keating SherryMay 18, 2022bilibili, china, china social media, china digital marketing, china digital recruitment, china recruitment, digital marketing, china localization, long-form video, china video, china long-form video, higher education marketing, boarding schoolComment

INSIGHT